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Our Team Values

This is the stuff that’s important to us as a business, as a team, and as people. 

 

STRAIGHT TALK

The truth will set you free! We value honesty above all else. If a mistake is made, we own it, we learn from it - but we move on and we don't make it personal. 

 

LOVE, NOT HATE

We’re not haters. We don’t hate on other types of cycling, competitors, brands, styles of riding or anything else. We can be passionate about what we love, without hating on others in the process.

 

INCLUSIVE AND PROFESSIONAL

We always keep things “G” rated and professional. We love seeing families and kids getting out on bikes, we love seeing more women riding, we love seeing EVERYONE riding!

 

TIME IS VALUABLE

Time is a super important commodity - we are mindful not to waste our own or anyone else's time. 

 

CONTINUOUS IMPROVEMENT

We are always looking for ways to improve and things may not feel 'settled' for our team - but that's how we get better! 


DATA

We don't do "gut feel". We use data whenever possible to prove/disprove theories and to make decisions.

 

CONSISTENCY

We value developing and following best-practice processes. Customers should get a consistent experience every time, no matter who helps them. 

 

These aren’t just nice, warm statements to put on the wall! They are who we are, how we operate and guide our decisions. Our customers and staff experience these values, our team enact these values, our marketing reflects these values.