{"product_id":"race-face-era-bar-35mm-800mm-55mm-kash-money","title":"Race Face Era Bar - 35mm - 800mm - 55mm - Kash Money","description":"\u003cp\u003eHigh-rise handlebars are popping up everywhere, from the DH World Cup circuit to the bikes of core riders looking for better control on steep descents and improved pedaling comfort. For 2025, Race Face introduces the Era 55mm Rise Handlebar, expanding their Era GL Tuned carbon handlebar lineup with a confidence-inspiring, fatigue-reducing high-rise option.\u003c\/p\u003e\u003cp\u003eSit higher. Descend harder. Ride longer.\u003c\/p\u003e\u003cp\u003eMore riders are exploring the benefits of high-rise handlebars in trail and enduro applications. A higher bar positions riders in a way that better absorbs impacts, maintains control in steep terrain, and allows them to adopt a more ergonomic posture on long climbs. Until now, high-rise options with premium ride quality were limited-but that changes with the Era 55mm Rise Handlebar.\u003c\/p\u003e\u003ch3\u003eWhat's new with the Era 55mm Rise Handlebar?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOptimised for Descending\u003c\/li\u003e\n\u003cli\u003eHigh-rise bars encourage proper elbow position, helping riders keep their centre of gravity low and absorb impacts more effectively.\u003c\/li\u003e\n\u003cli\u003eMore control in steep, technical terrain for increased confidence and manoeuvrability.\u003c\/li\u003e\n\u003cli\u003eBetter Climbing Comfort\u003c\/li\u003e\n\u003cli\u003eHigher bars promote a more upright posture, reducing strain on the lower back and improving long-ride comfort.\u003c\/li\u003e\n\u003cli\u003eRace Face GL Tune Carbon Construction\u003c\/li\u003e\n\u003cli\u003eEngineered to reduce arm fatigue while maintaining stiffness and control.\u003c\/li\u003e\n\u003cli\u003eA balance of vibration damping and responsiveness for aggressive riding.\u003c\/li\u003e\n\u003cli\u003eMore Options, More Control\u003c\/li\u003e\n\u003cli\u003eWith the Era (carbon) and Turbine (aluminium) handlebar lines, riders now have 14 width, rise, and material options to fine-tune their cockpit.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRise: 55mm\u003c\/li\u003e\n\u003cli\u003eMaterial: GL Tuned Carbon\u003c\/li\u003e\n\u003cli\u003eFatigue-reducing GL Tune for improved ride feel\u003c\/li\u003e\n\u003cli\u003e6 colour options\u003c\/li\u003e\n\u003cli\u003e2 width options: 780 and 800mm Widths - trimmable to 760\u003c\/li\u003e\n\u003cli\u003eeMTB Ready: Designed for the abuse of All-Mountain and Enduro riding, even on full-power e-bikes.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHigh-Rise. High Performance.\u003c\/p\u003e\u003cp\u003eWith the Era 55mm Rise Handlebar, riders gain the confidence to descend harder, the control to handle technical terrain, and the comfort to ride longer. It's the high-rise option the industry has been missing-now part of Race Face's premium handlebar collection.\u003c\/p\u003e\u003cp\u003eLike all Race Face components, the Era 55mm Rise Handlebar is backed by their Lifetime Warranty, crashes included.\u003c\/p\u003e","brand":"Race Face","offers":[{"title":"Default Title","offer_id":43467577524269,"sku":"10042174","price":248.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/7052\/5229\/files\/race-face-era-bar-35mm-800mm-55mm-kash-money-1.jpg?v=1747036932","url":"https:\/\/www.mtbdirect.com.au\/products\/race-face-era-bar-35mm-800mm-55mm-kash-money","provider":"MTB Direct Australia","version":"1.0","type":"link"}