The good bits
providing its accurate, digital is the way to go, the pressure tracks well with the values of my Topeak digital gauge, so this seems ok.
I like the no-loss connection, really helps with consistency.
It looks very nice, there is lots of nice shiny anodised aluminium.

The bad bits
Sometimes you hit the bleed valve as you pump.
The battery life is exceptionally poor - only used a few times and already the low-battery indicator is on, it also takes a less common battery size. do yourself a favour if you buy and order some CR1220 batteries at the same time.
The finish is nice, but the pump action could feel a little more refined - feels like it wobbles a bit.
The stroke volume seems less than other pumps I have, so pumping can take longer.

In summary, if you can afford it, and like shiny things then get it. Otherwise, there are more affordable and probably better pumps around.

Pressure sensor died and no longer works. A little over 12 months old, very disappointed.

Works well and looks great but not accurate. Based on being hooked up with my ShockWiz it is 5-6 psi out for my fork (at about (80psi) and 7-9 psi out for my rear shock (250psi) not what you want from a digital gauge and took me awhile to realise.

Virtually a collectors item. Works well too

Great looking pump, however, not great to use in my opinion. Awkward to hold without hitting the bleed valve. My pump has a very coarse action at the end of its stroke. Just feels cheap and poorly finished. You do still lose some pressure every time you disconnect. Only 3-5 psi, but they claim zero. Finally, it does not shut itself off if you forget to. It'll just stay on till the battery goes flat. Can't remember ever owning an electronic/digital tool that didn't shut off after a few minutes, and I've owned plenty micrometers/verniers/torque wrenches etc.

I have a few shock pumps laying around the place but can never find it when I need it. Not any more! Not letteing this one out of my sight, the quality is outstanding. Its light, compact, faultless to use with an easy read digital display. The hose reataches to the housing when not in use to stop any dirt getting in the pump end. Did I mention its a great looking pump and small enough to take anywhere. If your thinking of getting a pump look no further I cant see how anyone can be disapointed. You wont go back to reading an analouge gauge again!